Trademark Usage

The following guidelines are for American Alliance Card Inc.’s (AACI™) licensees, authorized resellers, developers, customers, and other parties wishing to use AACI™’s trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their web sites, products, labels, or packaging. Use of the AACI™ Logo for commercial purposes without the prior written consent of AACI™ may constitute trademark infringement and unfair competition in violation of federal and state laws. Use of AACI™ trademarks may be prohibited, unless expressly authorized.

If you are a licensee of an AACI™ trademark or logo and have been provided with special trademark usage guidelines with your license agreement, please follow those guidelines. If your license agreement does not provide usage guidelines, then follow these guidelines. If you are an AACI™ Authorized Reseller or member of an AACI™ program, you may be subject to additional restrictions.

AACI™ trademarks, service marks, trade names, and trade dress are valuable assets. In following these guidelines, you help us protect our valuable trademark rights and strengthen our corporate and brand identities. By using an AACI™ trademark, in whole or in part, you are acknowledging that AACI™ is the sole owner of the trademark and promising that you will not interfere with AACI™’s rights in the trademark, including challenging AACI™’s use, registration of, or application to register such trademark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any AACI™ trademark. The goodwill derived from using any part of an AACI™ trademark exclusively inures to the benefit of and belongs to AACI™  Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. If you have any questions regarding these guidelines, please contact AACI™ directly

Authorized Use of AACI™ Trademarks

1. Advertising, Promotional, and Sales Materials: Only AACI™ and its authorized resellers and licensees may use the AACI™ Logo in advertising, promotional, and sales materials. Such authorized parties may use the AACI™ Logo only as specified in their agreement with AACI™ and any associated Guidelines and such use must always be in conjunction with the appropriate terms that define the relationship authorized by their contract with AACI™. For example:

Authorized Reseller

Authorized Consultant

Authorized Service Provider

Authorized Wholesaler

2. Compatibility: Licensees may use AACI™  logo and/or word mark in relation to promotional/advertising materials to describe that the third party product is compatible with the referenced AACI™ product, service or technology, provided they comply with the following requirements.

a. The AACI™ word mark is not part of the product name.

b. The AACI™ word mark is used in a referential phrase such as “Official Licensee”.

c. The AACI™ word mark appears less prominent than the product name.

d. The reference to AACI™ does not create a sense of endorsement, sponsorship, or false association with AACI™ or AACI™ products or services.

e. The use does not show AACI™ or its products in a false or derogatory light.

3. Publications, Seminars, and Conferences: You may use an AACI™ word mark in connection with book titles, magazines, periodicals, seminars, or conferences provided you comply with the following requirements:

a. The use is referential and less prominent than the rest of the title.

b. The use reflects favorably on both AACI™ and AACI™ products, services or technology.

c. Your name and logo appear more prominent than the AACI™ word mark on all printed materials related to the publication, seminar or conference.

d. The AACI™ logo or any other AACI™ owned graphic symbol, logo, icon or image does not appear on or in the publication or on any materials related to the publication, seminar, or conference without express written permission from AACI™.

e. A disclaimer of sponsorship, affiliation, or endorsement by AACI™  similar to the following, is included on the publication and on all related printed materials: “(Title) is an independent (publication) and has not been authorized, sponsored, or otherwise approved by American Alliance Card Inc.”

f. A trademark attribution notice is included in the credit section giving notice of AACI™’s ownership of its trademark(s). Please refer to the section below titled “Proper Trademark Notice and Attribution.”

4. Web Sites: Web sites that serve only as noncommercial electronic informational forums concerning an AACI™ product, service or technology may use the appropriate AACI™ word mark, provided such use complies with the guidelines set forth in Section 3 above.

5. Web Badge Licensing Program: Licensees may use one of the AACI™ Web Badges on their website if you comply with the terms of the AACI™ Web Badges License Agreement and Guidelines.

Unauthorized Use of Apple Trademarks

1. Company, Product, or Service Name: You may not use or register, in whole or in part, AACI™ trademarks, including AACI™ owned graphic symbols, logos, icons, or an alteration thereof, as or as part of a company name, trade name, product name, or service name except as specifically noted in these guidelines.

2. Graphic Symbols: You may not use the AACI™ Logo or any other AACI™ owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from AACI™, such as a reseller agreement.

3. Variations, Takeoffs or Abbreviations: You may not use variations of the AACI™ logo or word mark for any purpose. Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of an AACI™ trademark for any purpose.

4. Disparaging Manner: You may not use an AACI™ trademark or any other AACI™-owned graphic symbol, logo, or icon in a disparaging manner.

5. Endorsement or Sponsorship: You may not use Apple, Macintosh, iMac, or any other Apple trademark, including Apple-owned graphic symbols/logos, or icons, in a manner that would imply Apple’s affiliation with or endorsement, sponsorship, or support of a third party product or service.

6. Merchandise Items: You may not manufacture, sell or give-away merchandise items, such as T-shirts and mugs, bearing AACI™ trademark, including symbols, logos, or icons, except pursuant to an express written trademark license from AACI™.

7. Trade Dress: You may not imitate the distinctive AACI™ design, web site design, logos, or typefaces.

8. Slogans and Taglines: You may not use or imitate an AACI™ slogan or tagline.

9. Domain Names: You may not use an identical or virtually identical AACI™ trademark as a second level domain name.

Proper Trademark Notice and Attribution

1. Distribution

a. On product, product documentation, or other product communications that will be distributed only in the United States, use the appropriate trademark symbol (TM, SM, ®) the first time the AACI™ trademark appears in the text of the advertisement, brochure, or other material.

b. Refer to the AACI™ Trademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark. Generally, the symbol appears at the right shoulder of the trademark.

c. Include an attribution of AACI™’s ownership of its trademarks within the credit notice section of your product, product documentation, or other product communication.


1. Endorsement or Sponsorship: AACI™ does not support the use of its logos, company names, product names, or images of AACI™ products by other parties in marketing, promotional or advertising materials as their use may create the perception that AACI™ endorses or sponsors the product, service or promotion.